I created and scheduled 20+ pieces of platform-specific content across Instagram, TikTok, Facebook, and LinkedIn.  Maintained and updated the content calendar.  Coordinated 12 seasonal giveaways with similar brand to five product trial.  Oversaw the TikTok Shop and Affiliate program.  Organized and executed 5 holiday shoots a year.​  Acted as the brand voice for over 29,000 followers within the gluten free community while responding to messages, comments, and online conversations.